Modi’s Make in India has become the biggest & fastest growing Digital Initiative with more than 2.1 billion impressions on social media. This is initiated by the Department of Industrial Policy and Promotion initiative. It adds a new member every 3 seconds on facebook & has created a ripple effect across all the digital platforms. It has more than 3 million fans on facebook. Twitter has also lakhs of follwers with several lakh views on youtube. The official website has also received millions of page views.
Google has launched an India specific elections site which provides a host of information about the parties, candidates & others related to the next general election. As per the tool,
1) Most Important issuses on people’s minds are corruption, scams & legislation.
2) CM India is searching for most is Modi, Arvind Kejriwal, Akhilesh Yadav, Kiran Kumar Reddy of AP & others.
3) Most Searched Regional Parties – AAP, SP, Shiv Sena, Trinamool congress, NC, IDP & others
4) Top Search queries on Indian Politicians – Modi’s live speeches, Biography, Rahul Gandhi’s interview, Jokes & Kejriwal’s news, Family.
5) Indian politicians currently having the highest ‘Google Score’ – Narendra Modi, Rahul Gandhi, Manmohan Singh, Kejriwal & Sonia Gandhi
Facebook has released the 2013 India trends. Below are some of the India trends for 2013
1) Most talked about topics in India are
Narendra Modi, Sachin Tendulkar, iPhone 5S, Raghuram Rajan, Mangalyan
2) Top Check Ins In India
The Golden Temple
3) Top Life Events Globally
1. Added a relationship, got engaged or got married
4. Ended a relationship
5. First met a friend
6. Added a family member, expecting a baby or had a baby
7. Got a pet
8. Lost a loved one
9. Got a piercing
10. Quit a habit
Both BJP & Congress have launched election manifesto websites soliciting ideas/suggestions for the 2014 elections. BJP’s website has pics of Modi, Singh & Joshi with links to their 2009, 2004 & 1998 elections manifesto. There is also links to their social media profiles on Twitter, Facebook, Youtube & Google+. Both the parties have taken to internet & social media to reach to the public & connect with them. A Manifesto is a public declaration of intent.
While Congress has pics of Singh, Sonia & Rahul on the website with links to their Facebook & Twitter profiles. Suggestions can be given pertaining to various areas & also for a particular state. There is also links to various reports of the past year’s UPA govt’s report card. A twitter feed has also been included in the site.
An analysis of Narendra Modi’s Official Website, narendramodi.in, using Alexa’s free site analytics tool.
Global Rank – 19,081
India Rank – 1,387
Bounce rate – 43.8% (3 months)
Daily Time on Site – 4:56 (3 months)
Country with Top Visitors – India (91.3%), US(2.8%), Kuwait, UK & others
Top Sites linking narendramodi.in – Pinterest, bbc.co.uk, blogger.com
Total sites linking – 440
Sites people visit before visiting narendramodi.in – Facebook.com, google.co.in, google.com. twitter.com
Estimated % of visits coming from a search engine – 5.6% in last 3 months
Top keywords – narendra modi, narendra modi.in, narendra modi website, narendra modi speech
Estimated % of global internet users who visit narendramodi.in – 0.0074% in last 3 months
Narendra Modi is the most mentioned Political Leader on Social Media in India. Modi is followed by other Indian Politicians like Manmohan Singh, Sonia Gandhi, Rahul Gandhi & others. Narendra Modi’s Social Media networks are: Facebook, twitter, google+, flickr, pinterest, youtube & tumblr. The engagement level of the fan on every post is good for Narendra Modi. It was Barrack Obama, the US president, who first made use of Social media on a massive scale, in the US presidential elections. Gujarat Chief minister has really made himself a brand and highly accepted as a leader on social media platforms. The reach, engagement & amplification has provided him with a great visibility.
His recent visit to Uttarakhand during the massive floods got a high visibility on social media. Caste, religion, attack on the govt over corruption, education & others are some of the topics garnering him the conversation in social media circles. He has also a great team techies who are advising him on the social media activities. Social Media will play a key role in the 2014 elections. With high internet penetration & increasing social media, tech savvy population will have a decisive role in the elections. There are also mobile apps which help connect with the mobile users.