Ford is launching Figo Aspire this year & as part of the launch has a campaign called What Drives You? Ford has roped in Farhan Akthar, bollywood actor & director, for the campaign. TVC has already started airing on channles & on the digital side, a microsite for the campaign has been created. You can participate by Simply telling in about 50 words or less what drives you for your chance to experience something surprising, driven by the Figo Aspire.
Filmed experiences, photo moments & tweet mentions have been included as part of the campaign. We’re all driven by different things that inspire us to go further every day, both personally and professionally. So what drives your goals, dreams, aspirations or inspirations, big or small? Family? Creativity? Helping others? Sports?
This is a creative way of launching a new car & with the auto market getting crowded, asking users to find out what drives them in their daily lives. Facebook, twitter conversations surrounding the campaign is driving the users to the campaign microsite.
This is a part of the #LikeAGirl campaign by Always, the feminine hygiene brand by P&G. Directed by Lauren Greenfield, girls everywhere keep their confidence & #LikeAGirl is an awesome thing. Take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult – that it means being strong, talented, and downright amazing.
Walmart India has launched Best Price Modern Wholesale in India. This is a B2B ecommerce format operated by Walmart India Pvt ltd. This venture would help Walmart provide thousands of items at the lowest prices. This is targeted at resellers, offices, hotels & others. The products include dairy, vegetables, electronics & others. This is curently available in Lucknow & Hyderabad.
Walmart would source these items locally from manufactures keeping the cost minimum. Walmart India currently operates 20 Best Price Modern Wholesale stores in 9 states across India & the first wholesale Cash and Carry store was opened in Amritsar in May 2009. Ordering online, door-step delivery within 24 hours and various payment solutions are available.
Banks are embracing digital technologies & social media to cater to the Gen Y generation. Recently Kotak Mahindra bank launched Kotak social banking where one can open an account through Facebook & also conduct future transactions using twitter. Now SBI has launched SBI INTOUCH, which are digital branches, located in Mumbai, Kolkata, Chennai, bangalore & other cities. SBI in association with Accenture has launched these branches. Right from opening an account, debit cards, loans, MF’s & other banking services are available. These branches will function from 10 a.m. to 10 p.m., 7 days a week. The New Delhi branch was recently inaugurated by FM Arun Jaitley.
Urguay soccer player Luis Suarez who bit Italy’s player Giorgio Chiellini in the Fifa World Cup in Brazil yesterday provided a great opportunity for big brands for real time marketing using social media. Trident, TGI Fridays, McDonald’s, Bud Light, Domino’s Pizza UK, McDonald’s Uruguay, Cinnamon Toast Crunch, Snickers are some of the big brands which jumped into bandwagon. Promoted tweets with #Suarez hashtag was also found in twitter.
World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.