Ford India – Figo Aspire #WhatDrivesYou Campaign

Ford is launching Figo Aspire this year & as part of the launch has a campaign called What Drives You? Ford has roped in Farhan Akthar, bollywood actor & director, for the campaign. TVC has already started airing on channles & on the digital side, a microsite for the campaign has been created. You can participate by Simply telling in about 50 words or less what drives you for your chance to experience something surprising, driven by the Figo Aspire.

Filmed experiences, photo moments & tweet mentions have been included as part of the campaign. We’re all driven by different things that inspire us to go further every day, both personally and professionally. So what drives your goals, dreams, aspirations or inspirations, big or small? Family? Creativity? Helping others? Sports?

This is a creative way of launching a new car & with the auto market getting crowded, asking users to find out what drives them in their daily lives. Facebook, twitter conversations surrounding the campaign is driving the users to the campaign microsite.


How to Create Presentations That Don’t Suck

Always #LikeAGirl – P&G Always Campaign

This is a part of the #LikeAGirl campaign by Always, the feminine hygiene brand by P&G. Directed by Lauren Greenfield, girls everywhere keep their confidence & #LikeAGirl is an awesome thing. Take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult – that it means being strong, talented, and downright amazing. : Wal-Mart India’s B2B E-commerce Platform Launched

Walmart India has launched Best Price Modern Wholesale in India. This is a B2B ecommerce format operated by Walmart India Pvt ltd. This venture would help Walmart provide thousands of items at the lowest prices. This is targeted at resellers, offices, hotels & others. The products include dairy, vegetables, electronics & others. This is curently available in Lucknow & Hyderabad.

Walmart would source these items locally from manufactures keeping the cost minimum. Walmart India currently operates 20 Best Price Modern Wholesale stores in 9 states across India & the first wholesale Cash and Carry store was opened in Amritsar in May 2009. Ordering online, door-step delivery within 24 hours and various payment solutions are available.

Walmart India

Walmart India

India has the lowest average Internet speed in Asia-Pacific – Akamai State of the Internet Report 2014

Akamai has released the state of the internet Report for Q1 2014. Some of the imnportant findings of the report are

1) South Korea, Japan, and Hong Kong have a top position globally & regionally while India had the lowest at 1.7 Mbps.

2) In terms of mobile connectivity, in the Asia-Pacific region, Japan had the highest average connection speed at 5.7 Mbps, while India had the lowest at 1.3 Mbps

3) In the Americas, the US had the highest average connection speed at 10.5 Mbps, while Bolivia had the lowest at 0.9 Mbps.

4) In the EMEA region Switzerland has 12.7 Mbps, while South Africa had the lowest peak connection speed at 10 Mbps.

Akamai India

Akamai India





India Mobile Trends 2014 – Launches, OS, Price, Screen Size & others

Pricebag has a detailed analysis on the mobile phones launched in India in 2014 & some of the trends associated with 2014 launch are

1) 25% of phones have a screen size of 5 inch exactly & 35% of phones have atleast 5 inches

2) Micromax has launched maximum phones so far in 2014 with 22

3) 36% of all launches are in the price range of 5001 and 9999 Rupees,

4) 9 out of 10 smartphones have front cameras

5) Dual SIM phones are the flavour of the season accounting for 90%

6) Android is the top OS in India accounting for 96%

Price Range

Price Range





Reasons for Shopping on a Computer vs. Mobile Device

1) 43% say they can’t get a clear or large enough image of the product

2) 34% – product information can’t be easily reviewed

3) 31% – hard to compare products

Infographic: Reasons for Shopping on a Computer vs. Mobile Device | Statista
You will find more statistics at Statista

Big Brands Reaction to Luis Suárez ‘bite’ & Real time Marketing

Urguay soccer player Luis Suarez who bit Italy’s player Giorgio Chiellini in the Fifa World Cup in Brazil yesterday provided a great opportunity for big brands for real time marketing using social media. Trident, TGI Fridays, McDonald’s, Bud Light, Domino’s Pizza UK, McDonald’s Uruguay, Cinnamon Toast Crunch, Snickers are some of the big brands which jumped into bandwagon. Promoted tweets with #Suarez hashtag was also found in twitter.

World Wildlife Fund’s #LastSelfie Campaign – Using Snapchat to Communicate about Endangerd Species

World Wildlife Fund in collaboration with Turkish agency 41? 29! has launched a new campaign called #LastSelfie. The campaign uses Snapchat’s self-destruct method of photos to show how endangered species are vanishing from the earth. This is a very creative method of using snapchat for a promotional purpose. Social Media, selfie, snap chat & other social media tools are used extensively & this campaign uses what the current generation is widely using to communicate them a message.

WWF Denmark   LastSelfie

WWF Denmark LastSelfie