Ford India – Figo Aspire #WhatDrivesYou Campaign

Ford is launching Figo Aspire this year & as part of the launch has a campaign called What Drives You? Ford has roped in Farhan Akthar, bollywood actor & director, for the campaign. TVC has already started airing on channles & on the digital side, a microsite for the campaign has been created. You can participate by Simply telling in about 50 words or less what drives you for your chance to experience something surprising, driven by the Figo Aspire.

Filmed experiences, photo moments & tweet mentions have been included as part of the campaign. We’re all driven by different things that inspire us to go further every day, both personally and professionally. So what drives your goals, dreams, aspirations or inspirations, big or small? Family? Creativity? Helping others? Sports?

This is a creative way of launching a new car & with the auto market getting crowded, asking users to find out what drives them in their daily lives. Facebook, twitter conversations surrounding the campaign is driving the users to the campaign microsite.

https://twitter.com/fordindia
https://www.facebook.com/FordIndia

How to Create Presentations That Don’t Suck

Always #LikeAGirl – P&G Always Campaign

This is a part of the #LikeAGirl campaign by Always, the feminine hygiene brand by P&G. Directed by Lauren Greenfield, girls everywhere keep their confidence & #LikeAGirl is an awesome thing. Take a stand and show young girls everywhere that doing things #LikeAGirl should never be used as an insult – that it means being strong, talented, and downright amazing.

bestpricewholesale.co.in : Wal-Mart India’s B2B E-commerce Platform Launched

Walmart India has launched Best Price Modern Wholesale in India. This is a B2B ecommerce format operated by Walmart India Pvt ltd. This venture would help Walmart provide thousands of items at the lowest prices. This is targeted at resellers, offices, hotels & others. The products include dairy, vegetables, electronics & others. This is curently available in Lucknow & Hyderabad.

Walmart would source these items locally from manufactures keeping the cost minimum. Walmart India currently operates 20 Best Price Modern Wholesale stores in 9 states across India & the first wholesale Cash and Carry store was opened in Amritsar in May 2009. Ordering online, door-step delivery within 24 hours and various payment solutions are available.

Walmart India
Walmart India

India has the lowest average Internet speed in Asia-Pacific – Akamai State of the Internet Report 2014

Akamai has released the state of the internet Report for Q1 2014. Some of the imnportant findings of the report are

1) South Korea, Japan, and Hong Kong have a top position globally & regionally while India had the lowest at 1.7 Mbps.

2) In terms of mobile connectivity, in the Asia-Pacific region, Japan had the highest average connection speed at 5.7 Mbps, while India had the lowest at 1.3 Mbps

3) In the Americas, the US had the highest average connection speed at 10.5 Mbps, while Bolivia had the lowest at 0.9 Mbps.

4) In the EMEA region Switzerland has 12.7 Mbps, while South Africa had the lowest peak connection speed at 10 Mbps.

Akamai India
Akamai India
India
India
Akamai
Akamai

India Mobile Trends 2014 – Launches, OS, Price, Screen Size & others

Pricebag has a detailed analysis on the mobile phones launched in India in 2014 & some of the trends associated with 2014 launch are

1) 25% of phones have a screen size of 5 inch exactly & 35% of phones have atleast 5 inches

2) Micromax has launched maximum phones so far in 2014 with 22

3) 36% of all launches are in the price range of 5001 and 9999 Rupees,

4) 9 out of 10 smartphones have front cameras

5) Dual SIM phones are the flavour of the season accounting for 90%

6) Android is the top OS in India accounting for 96%

Price Range
Price Range
Android
Android
ram
ram