An Analysis of Digital Marketing of Electric Car Makers : Nissan, Tesla, BMW & Fiat – USA

An Analysis of Digital Marketing of Electric Car Makers : Nissan, Tesla, BMW & Fiat – USA

As of June 2015, the US has the largest fleet of plug-in electric vehicles in the world. Nissan Leaf, Tesla Model S, Fiat 500e, BMW i3 are the top 4 electric cars in the USA

Advertisement

IndiaAuto Social Index by Blogworks – Tata Motors, Ford, Audi, Nissan, Maruti Suzuki & others in the List

Indian Automobile Industry has seen a rapid growth over the last few years with the introduction of new models, creative marketing activities, foreign players & others. The auto majors are using digital marketing & social media activities to reach to the customers, create brand visibility & increase sales. Social Media platforms like Facebook, twitter, youtube & others are used to create buzz. Ford, VW & other brands have been using the social media platforms to create buzz for their newly launched models.

Blogworks has launched the Blogworks’ monthly social index for auto brands in India. This index correlates social metrics, consumer sentiment and sales data to help marketers with actionable insights. The report will help auto brands monitor their performance, competition in social media space & the report would be updated monthly.

Some of the findings are

1) Top 5 Most mentioned brands in June – Tata Motors, Ford, Audi, Nissan & Maruti Suzuki
2) Top 5 most vibrant brands in June – Porsche, Audi, BMW, Mercedes- Benz, Jaguar
3) Top 5 Most mentioned SUV name plates – Ford Ecosport, Renault Duster, Tata Aria, Scorpio & XUV 500

Nissan India’s Terrano Twitter Campaign – Tweet Nissan #Terrano to Unlock

Nissan India has launched a campaign on Twitter to reveal Nissan Terrano, its latest offering in India. A well created microsite has been launched as a part of this campaign. Users have to tweet with Nissan #Terrano as the hashtag to Unlock the vehicle. The theme of the campaign is “Where Will you take it”?. A Tweet box pre-populated with the #Terrano hashtag has been included in the microsite & the bottom strip shows the latest tweets.

As part of the campaigns, BlackBerry phones, lots of goodies & also exclusive preview drive of Terrano is available. The tweets unlocked pixels on the image in micro site and one could hover on the pixels to check out older tweets. Many brands are using such Twitter based campaigns to drive promotions.

nissan

 

Nissan India’s Terrano Twitter Campaign – Tweet Nissan #Terrano to Unlock

Nissan India has launched a campaign on Twitter to reveal Nissan Terrano, its latest offering in India. A well created microsite has been launched as a part of this campaign. Users have to tweet with Nissan #Terrano as the hashtag to Unlock the vehicle. The theme of the campaign is “Where Will you take it”?. A Tweet box pre-populated with the #Terrano hashtag has been included in the microsite & the bottom strip shows the latest tweets.

As part of the campaigns, BlackBerry phones, lots of goodies & also exclusive preview drive of Terrano is available. The tweets unlocked pixels on the image in micro site and one could hover on the pixels to check out older tweets. Many brands are using such Twitter based campaigns to drive promotions.

nissan