Samsung has become the most trusted brand in India as per the study by Brand Trust Report. Trust Research Advisory has created the Brand Trust Report which lists Samsung, Sony, Tata, LG, Nokia in the top 5 spots for the most trusted brand. Nokia which was in the 1st position in 2013 has moved to 5th place. TATA, Hero, Reliance & M&M are the top Indian brands in the list.
The current year’s report is a result of more than 15,000 hours of fieldwork. Consumer electronics, BFSI, FMCG, Automobile & others are some of the different industries in the brand list.It was conducted across 16 Indian cities between July and November 2013 which has resulted in more than 20000 Unique brands.
Most Trusted Brands in India
Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.
Nokia Lumia—Your Wish is My App
internet.org, a Non Profit initiative by Facebook, Ericsson, MediaTek, Nokia, Opera, Qualcomm and Samsung plan to bring internet access to everyone. Two thirds of the world is not yet online & this initiative plans to bring it online. Recently Google launched helium ballons to bring internet access to the world. Internet.org partners will join forces to develop technology that decreases the cost of delivering data to people worldwide, and helps expand internet access in underserved communities. Developers, mobile operators and device manufacturers will work together to introduce business models that give people more ways to go online.
Internet.org is focused on enabling the next 5 billion people to come online. Building better networks, cloud computing, building systems to cache data efficiently, simpler mobile apps & others are some of the ways to reduce the cost of data delivery. Many tech companies, univ research projects & govt agencies are already working on bringing cheaper internet to the Masses. Partners will invest in tools and software to improve data compression capabilities and make data networks and services run more efficiently.
Apple remains the top Smartphone brand in the US. This is followed by Samsung, HTC, Motorola, LG, BlackBerry, Nokia, Huawei & others. Samsung has recently introduced Galaxy S4. Several brands are coming up with new android based smartphones in the coming months.
You will find more statistics at Statista
Nokia, once the dominant mobile maker, is quickly losing its market share to the smartphones & ereaders. Its CEO & head of smartphones division also left the company recently. Its erosion of market share shows Nokia doesnt have a proper strategy. It rose to a dominant position with simple phones & became a household name. But the cheap dual phones, China sets & Smart phones eroded its market share. It still doesnt have a proper phone to compete with iPhone. Its Ovi app store is recently showing signs of increasing popularity. On one hand cheap sets is attacking Nokia & on the other side by Smartphones. At this point users are not sure what Brand identity does Nokia refer to. Also the top executives keep giving contradicting signals as to Where Nokia is headed. Also on the social media space Nokia is not as popular as iphone.