52 Types of Marketing Strategies

52 types of marketing strategies and tactics you can use to bring new customers to your business and grow your brand.

Facebook Commerce

Facebook with millions of members provides great opportunity for brands to provide for shopping through their pages. However, the facebook commerce hasn’t taken off in a great way. Some of the brands which have opened their shops on facebook pages have closed it down. There are several issuses like facebook being a social networking site, people may not be interested in purchasing a product & also the issue of privacy.

People are used to buying a product or service on ecommerce or company website. They may be averse to purchasing the product on facebook. Some of the brands which opened stores didn’t have significant sales & also not much return on investment. The range of products available also is limited compared to their ecommerce site.

How to Customize Facebook Fan Pages to increase customer Engagement?

Facebook with millions of members provides a great way for companies to create fan pages & engage with them. Before a user likes the fan page, there should be clear mentioning of advantages they will get by becoming fans. The USP’s of fan page will provide them with an incentive to click on the fan page. Brands can include various offers presently running on the facebook page. Pics, Videos & other items can be included to increase customer engagement. The images used in the page should convey the overall brand image.

Downloads of the favorite tunes, videos will increase customer interaction. Behind the scenes pictures and videos can be posted on the wall, providing fans various ways to comment. Pre-release product teasers provide a way for fans to interact. Companies are also launching campaigns on their Facebook fan pages. Several top brands have their fan pages on Facebook & where members can post on walls, discuss & post photos/videos. Fans are taking to fan page to air their feedback about the product/service & this is also helping companies to better connect with the customers.

Air China’s Facebook Check-in Marketing Campaign

Air China’s Facebook marketing campaign is a great example of how to use facebook for marketing & branding purposes. Air china entered into partnerships with many asian resturants in Sweden to act as ambassadors. People who visit these resturants were encouraged to check in & these were displayed on Air China’s Facebook page. Those with the highest number of check-ins were awarded tickets to Asia. Facebook with more than 750 million members provides a great avenue for companies to market their products & services. This also helps companies cut down on other marketing promotions & increase the conversion with resulting increase in branding & visibility.

Check in with Air China – Case Movie from Rodolfo on Vimeo.

Air China’s Facebook Check-in Marketing Campaign

Air China’s Facebook marketing campaign is a great example of how to use facebook for marketing & branding purposes. Air china entered into partnerships with many asian resturants in Sweden to act as ambassadors. People who visit these resturants were encouraged to check in & these were displayed on Air China’s Facebook page. Those with the highest number of check-ins were awarded tickets to Asia. Facebook with more than 750 million members provides a great avenue for companies to market their products & services. This also helps companies cut down on other marketing promotions & increase the conversion with resulting increase in branding & visibility.

Check in with Air China – Case Movie from Rodolfo on Vimeo.