With the introduction of Instagram videos, the social media video war has begun between Instagram & Vine. Twitter first introduced Vine videos which became a big hit for Twitter. Vine received great reviews & its membership base kept growing. First with the iOS app & then app for andorid was introduced. Instagram, primarily a photo app, also came out with videos. The initial response to Instagram videos was great with millions of videos uploaded. Some of the important differences between the 2 are
Brands have already started using both the instagram & vine videos for marketing activities. Several promotions have been done on Vine using crowdsourcing. Movies are releasing clips on Instagram & Vine. Recently Steve Jobs movie, Jobs, has been released on Instagram. Honda is using Vine to respond to specific customer tweets.
Instagram has become the new destination for top brands. With 100 millions members, Visual marketing is helping brands connect with the customers easily. Many top brands like MTV, Nike, Starbucks & others are very popular on Instagram. Instagram web profiles, helps view photos from the web on the computer. Instagram web profile features a selection of a user’s most recent images along with the bio and also a follow link with the number of followers & following. Many brands are also using Pinterest for their marketing activities. According to some study, brands on Instagram have more followers than Pinterest. Also with the integration of Facebook & Instagram, it is helping users to connect easily & share their preferences.
Brands are using Instagram frequently & updating with the pics. Each of the pics can be liked & also comments can be given which helps in engagement. Brands can analyze their profile based on most liked photos, most commented photos, popular filters, locations & others. Instagram web profiles make it easier to manage the profiles from the computer rather going for a mobile device. During Hurricane sandy, thousands of photos was uploaded to Instagram by individual users documenting the hurricane. Some of the top brands on Instagram are MTV, Starbucks, Victoria’s secret, Eonline, Nike, Redbull, Burberry, Gucci, NBC News, Audi, NPR, General Electric The onion, Armani, Puma, Levi’s, Gap, Adidas, Southwest Airlines, Rolling Stone, VH1 & others.