Rajinikanth’s Kochadaiiyaan & the Role of Social Media in its Promotion

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The official trailer of Kochadaiiyaan has created a great buzz on social media. Twitter & Facebook updates about the official trailer has created big visibility for the movie. It is being touted as the India’s first motion capture technology film. It has already got more than 2000 comments on youtube with millions of views. There is an official page for the movie on facebook & twitter. Wikipedia has an entry on the movie.