Google Databoard for Research Insights – Lets you Create Custom Infographics

Google’s Databoard lets you explore insights from Google vast research studies. You can share them with others and also create your own custom infographics. The research reports are currently available for categories like advertising, mobile, cross-media. The infographics once created can also shared on Google+, Facebook, Twitter. Google has not yet provided the option to embed.

Once this feature is available, it would be a great tool to create & embed. URL of the infographic is available & clicking on it would lead to the Google site. The report can also be emailed. Here is a link to the Mobile search infographic created using this tool.



Using Social Media for Market Research

Social media is playing a key role in marketing activities. Now facebook has more than 1 billion members. Other social media sites like twitter, tumblr, youtube, linkedin & others are also growing. This has made the companies to use social data for market research activities. Data can also be obtained from chat, ratings, polls, surveys, voting, review sites & others. People know about the brands through social media & also share their purchasing & other experiences. Consumer ratings are used by people before deciding about the product. Such data helps market research lower costs, speed up the process & also helps better decision making.

Many analytic service providers have started including social media data in reports & this can also be used for research purposes. Top brands are mentioned by users regularly in conversation & this helps them uncover many insights. Social media listening is playing an important role in research. With the use of smartphones, more people are using social media & this helps tapping into data related to localization.