SEO is an important aspect for digital customer experience
How to implement App Search Optimization – ASO for Mobile Apps
Accelerated Mobile Pages (AMP) is an open source initiative between publishers and technology to improve the mobile content ecosystems for publishers, consumer platforms, creators & users.
AMP aims to dramatically improve the performance of the mobile web
Moving your site to HTTPS has its own advantages & disadvantages from a SEO point of view. There are many challenges associated with moving to HTTPS. It involves a series of 301 redirects. These redirects are usually associated with loss of link equity resulting in loss of rankings. Google is also emphasizing on switching to HTTPS & data has to be evaluated to see if the win/loss gain from switching.
Another problem is the loss of referral data. Referral data plays an imp role in finding who is the referrer, what kind of site & others. No referral data is sent when traffic is refereed from a HTTPS to non HTTP site.
Meta referrer tag can be used to send data in such situations. Traffic remains encrypted & HTTPS can also be used.
From Rand Fishkin’s Slideshare
how Onsite SEO is advancing and the future elements of how marketers will optimize their content and pages.
90% of people move between devices to complete a goal on PC, Mobile, Smartphone & others. 86% of people use their smartphone while consuming other media. 75% of customers prefer a mobile friendly site. Sites that work across multiple devices are more enjoyable & successful as well.
These are the main parameters to keep customers happy:
paths to purchase and
The 3 main ways of delivering them are
Responsive web design
Source: Google Think Insights