The SEO World in 2018

SEO is an important aspect for digital customer experience

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How to implement App Search Optimization – ASO for Mobile Apps

How to implement App Search Optimization – ASO for Mobile Apps

Accelerated Mobile Pages (AMP) & How it will Impact your SEO

Accelerated Mobile Pages (AMP) is an open source initiative between publishers and technology to improve the mobile content ecosystems for publishers, consumer platforms, creators & users.

AMP aims to dramatically improve the performance of the mobile web

Moving to HTTPS – is it a bane or boon for SEO?

Moving your site to HTTPS has its own advantages & disadvantages from a SEO point of view. There are many challenges associated with moving to HTTPS. It involves a series of 301 redirects. These redirects are usually associated with loss of link equity resulting in loss of rankings. Google is also emphasizing on switching to HTTPS & data has to be evaluated to see if the win/loss gain from switching.

Another problem is the loss of referral data. Referral data plays an imp role in finding who is the referrer, what kind of site & others. No referral data is sent when traffic is refereed from a HTTPS to non HTTP site.

Meta referrer tag can be used to send data in such situations. Traffic remains encrypted & HTTPS can also be used.

Source : https://moz.com/blog/meta-referrer-tag

Onsite SEO in 2015: An Elegant Weapon for a More Civilized Marketer from Rand Fishkin

From Rand Fishkin’s Slideshare

how Onsite SEO is advancing and the future elements of how marketers will optimize their content and pages.

What is Blogging – How it can help SEO & Social Media?

How to Make your website work across Multiple Devices and Provide High Customer Satisfaction?

90% of people move between devices to complete a goal on PC, Mobile, Smartphone & others. 86% of people use their smartphone while consuming other media. 75% of customers prefer a mobile friendly site. Sites that work across multiple devices are more enjoyable & successful as well.

These are the main parameters to keep customers happy:

Usability
content
consistency
paths to purchase and
m-commerce

The 3 main ways of delivering them are

Responsive web design
Dynamic serving
Separate sites.

Source: Google Think Insights

Responsive web design
Responsive web design