Instagram is rolling out in-app check-out feature for e-commerce brands
With a majority of product discovery to sales happening on Amazon, other top tech brands are racing to drive users towards the conversion funnel.
Now instagram has rolled out an in-app checkout for e-commerce brands so users can purchase without leaving the app. Checkout on Instagram button whenever a user clicks on a product tag within an image
Some brands are Prada, Zara, Uniqlo & others.