Instagram is rolling out in-app check-out feature for e-commerce brands
With a majority of product discovery to sales happening on Amazon, other top tech brands are racing to drive users towards the conversion funnel.
Now instagram has rolled out an in-app checkout for e-commerce brands so users can purchase without leaving the app. Checkout on Instagram button whenever a user clicks on a product tag within an image
Some brands are Prada, Zara, Uniqlo & others.
Asians Are the Most Avid Mobile Shoppers – Japan & South Korea top the list followed by UK, Spain
You will find more statistics at Statista
1) 43% say they can’t get a clear or large enough image of the product
2) 34% – product information can’t be easily reviewed
3) 31% – hard to compare products
You will find more statistics at Statista
2013’s Great online Shopping festival website is live at gosf.in. This year it will be held from Dec 11 till 13th. This year’s website has the option of Hindi language as well. Airtel, Intel & paytm are the 3 preferred partners for the 2013 GOSF. For 2013, the list of retailers participating is huge & have been listed alphabetically in the website.
Most of the companies which have an online presence are participating in the GOSF. From Airtel, airasia to Zovi, you can find all the online retailers in the list. Clicking on the website link will take you to their GOSF customized page. This online shopping festival is emerging as Black Friday/Cyber Monday deals of US.
gosf.in- India’s 2013 Great online Shopping festival
Indian Railways Catering and Tourism Corporation(IRCTC), the ticketing arm of Indian Railways, has launched IRCTC shopping at the URL shop.irctc.co.in. This has been launched in partnership with Yebhi.com. The user interface of the portal is similar to Yebhi’s e commerce website with IRCTC brand logo on the top left corner. IRCTC has millions of registered users & this shopping site would provide a huge revenue for the company. Deals of the day is also provided at the top right corner of the site.
Some of the categories on the site include Men, Women, Kids, electronics & others. standard payment options of Credit card, Dedit card, net-banking, EMI option and Cash-on-delivery (COD) is available & has been listed on the site. Aramex, Fedex, Bluedart & EMS are some of the shipping partners. The products on offer are apparel, shoes, accessories, mobiles, tablets, electronic goods & others.
With the booming of e commerce in India, several online shopping sites have launched recently & creating a lot of buzz online. These provide the advantages of easy shopping, on time delivery, EMI’s & others. Several big names like Citibank, Google have launched online shopping festivals in India. Citibank’s was called OMG! sale & it was on Dec 5th. The sale had 17 websites & this helped provide value proposition to customers. Customers also had easier access to a wide variety of products at great bargains. Google’s GOSF sale was held on Dec 12 & 50 ecommerce websites had participated in it. Google had also launched GOSF.in website for the purpose of online shopping festival. This provides a great push for e commerce sites as well with good conversion rates. Also coupon codes would provide more discounts as well.
Ecommerce investments in India is increasing & this has lead to an increase in the sites & also online shopping. The higher discreation income of people has resulted in online shopping & this can be done at the click of a mouse. Several of ecommerce sites are also into TV advt, sponsoring, print ads & others driving slaes, brand visibility & others. Many global players are also looking at India & several brick & mortar companies have launched online commerce sites. Some of the such online shopping sites include myntra.com, yebhi.com, fashionandyou.com, bagittoday.com, flipkart, jabong, & others. New sites are being launched in most of the categories from baby products shopping to mobile phones & others. This has also created new job opportunities. Also special offers, promo codes & others help drive sales during holidays, festivals & others.
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