This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
350 million active internet Users
134 million active social media users
590 million unique mobile usres
Maggi fans took to social media to express their opinion about the brand. Most of the mentions were negative in nature. Among the platforms, Twitter was leading with maximum conversations around the brand. An overview of the kind of conversations that took place around Maggi in the social media sphere.
The vast majority of people in the UK still use their social media accounts to stay in touch with friends, according to research conducted by Deloitte. 65 percent of people aged 16 to 24 use social media to find out what their friends are doing while 53 percent send messages directly to their friends
You will find more statistics at Statista
An earthquake measuring 7.9 has hit Kathmandu & other regions in Nepal & neighboring India. Thousands have been killed in Nepal & people have taken to social media for prayers & messages. Google has setup a 2015 Nepal Earthquake Person finder & Facebook has set up a safety check feature that allows people in Nepal to inform their friends if they are safe. Ministers & officials involved in the disaster team have also been sending messages on twitter, facebook & responding to people’s messages. However, some of the brands also utilized the earthquake to shamelessly promote their brands with messages. This has been criticized by social media & brands later on apologized for the goof up.