Demanding a more seamless and cohesive buying journey, brands explored integrating the new commerce options being developed by the social networks. As a result, social media is shifting from merely being an inspiration or education channel to a full storefront experience.
LinkedIn Pages adds new tools to help businesses connect with users to drive engagement & growth
Invite to Follow – Page Admins can now invite first-degree Profile connections to follow their LinkedIn Page. upto 50 invites per day. A good way to grow the pages
Live Streaming – This helps business to have a live streaming of various events, programs & others. 2 way communication with the users
Post as Page or member – Users can post as an individual or as their organization.
These new tools will help business to drive the engagement for their business pages.
The Art of Social Media – Gone Social SF
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
350 million active internet Users
134 million active social media users
590 million unique mobile usres
Maggi fans took to social media to express their opinion about the brand. Most of the mentions were negative in nature. Among the platforms, Twitter was leading with maximum conversations around the brand. An overview of the kind of conversations that took place around Maggi in the social media sphere.
The vast majority of people in the UK still use their social media accounts to stay in touch with friends, according to research conducted by Deloitte. 65 percent of people aged 16 to 24 use social media to find out what their friends are doing while 53 percent send messages directly to their friends
You will find more statistics at Statista