MTS Indian Elections’14 Tracker – Track Social Media Conversations on this Social Dashbaord

MTS has launched an election tracker which analyses the social media data on politicians & parties. Through this the users will get to know the positive or negative sentiment, engagement, mentions on twitter & other useful information. This dashboard has been created by Social Samosa & powered by Konnectsocial. A word cloud along with sentiments by date is available. There is also a youtube section showing rating per video & most rated videos.

This is a good move by MTS as it helps the brand to uniquely stand out in the crowd with this innovative approach. Rather than spending the budget on Ads, this type of approach will help the brand to gain visibility & also viral marketing.

MTS election tracker

MTS election tracker

DigitalGlobe’s Tomnod Crowdsourcing – Using Crowdsourcing to search for Malaysia Airlines flight MH370

Crowdsourcing is being used for a variety of purposes & now to locate the missing flight MH-370. Tomnod, acquired by DigitalGlobe, has uploaded around thousands of square miles of images, where the plane is believed to have flown, to Tomnod. Users can logon to the website & scan the images. Map tiles can be examined & tagged with oil slick, wreckage, raft & others. Those which get agreed by multiple people get passed on to further analysis.

Even if the crowdsourcing can’t help locate the plane, this type of work can help reduce the area to be checked for missing flight. Rescue teams can use the map & concentrate on areas which have been tagged by the users.

 DigitalGlobe's Tomnod Crowdsourcing


DigitalGlobe’s Tomnod Crowdsourcing

Statistics on an average WhatsApp User per month

Facebook’s acquisition of whatsapp has turned the spotlight on mobile messaging apps. The chart shows the Statistics on an average WhatsApp User per month. 1267 messages sent, 2267 messages received, 40 pics uploaded & others.

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You will find more statistics at Statista

Facebook & Google’s 2014 Indian Election Tracker Tools – Track Parties, Candidates & others

Google Election Tracker : http://www.google.co.in/elections/ed/in

Facebook Election Tracker : https://www.facebook.com/FacebookIndia/app_526285324152069

Social Media is playing a key role in this year’s General Elections in India. Political parties have embraced facebook, twitter, Google+ & other social media sites to connect with the public. Facebook has launched an App called ‘India Election Tracker’ which tracks parties, candidates & other info related to elections. A poll has been included on the issuses concerned to voters, updates about the parties, Facebook talks & other info. You can view results by previous day & upto last 7 days.

Google has launched a website to track Indian elections & provides information on Parties, states & their campaigns on Youtube. There is a section on how to register to vote & links to various election resources. Youtube election partners are Times Now, HT, NDTV, AajTak, Zee news & others. There is a youtube elections hub which has videos related to Indian elections 2014.

2014 Indian Election Tracker Tools

2014 Indian Election Tracker Tools

Ellen DeGeneres Oscars selfie – The Most Retweeted Post Ever

During the 86th Academy Awards, Ellen DeGeneres Oscars selfie has become the Most Retweeted Post Ever. During the live show (8:30 p.m.-12:00 midnight ET) there were more than 14.7 million Tweets around the world containing terms related to the telecast of the event. The tweet has got 2,494,813 retweets & 1,233,198 favorites. After the show, @TheEllenShow’s follower growth was 47 times more than her average daily growth rate this year. Find out more Twitter stats about the show at Twitter’s blog

Ellen DeGeneres oscars selfie

Ellen DeGeneres oscars selfie

IBM Watson Mobile Developer Challenge – Watson Powered Apps

At the Mobile World Congress event in Barcelona, IBM CEO announced about the IBM Watson Mobile Developer Challenge. You can submit the proposal at the IBM Watson Mobile Developer Challenge webpage. Developers submit their proposals & their plans for a new Watson powered mobile app. It will be judged by a panel of judges & 25 finalists receive access to Watson APIs to build working prototypes.From this, top 5 finalists will pitch their concepts in a live session. 3 winners will have IBM mentoring support and sandbox access to build the Watson powered app. Watson won Jeopardy in 2011 & mobile apps can take advantage of Watson’s cognitive computing capabilities to develop smarter apps.

IBM Watson Mobile Developer Challenge

IBM Watson Mobile Developer Challenge

Ten Big Social Media Challenges & How to Overcome them

With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.