A Bad Year For Twitter Investors

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Russian social network Odnoklassniki & WWF use “404 error pages” to Save endangered species

Russian social network service Odnoklassniki & WWF have joined hands for a unique campaign where by the 404 error pages found on Odnoklassniki is used to raise awareness of species on the verge of extinction. WWF’s “Rare Page” campaign is aimed at raising awareness of the plight of endangered species in Russia like snow leopard, tiger, polar bear & others. Many companies use 404 error pages creatively to target the users. This is one of the first instances where a 404 error page is used a campaign.

A ’404 not found’ error message appears when a user tries to access a webpage that doesn’t exist, because the link is broken or is no longer used. When a user visits a 404 error page() they will see a campaign page with the message like

“This page doesn’t exist on Odnoklassniki. It is as rare as the polar bear in the wild. Currently there are only 20-25 thousand polar bears left, but their popular might decrease by 2/3 in 30 years.”

Nissan India’s Terrano Twitter Campaign – Tweet Nissan #Terrano to Unlock

Nissan India has launched a campaign on Twitter to reveal Nissan Terrano, its latest offering in India. A well created microsite has been launched as a part of this campaign. Users have to tweet with Nissan #Terrano as the hashtag to Unlock the vehicle. The theme of the campaign is “Where Will you take it”?. A Tweet box pre-populated with the #Terrano hashtag has been included in the microsite & the bottom strip shows the latest tweets.

As part of the campaigns, BlackBerry phones, lots of goodies & also exclusive preview drive of Terrano is available. The tweets unlocked pixels on the image in micro site and one could hover on the pixels to check out older tweets. Many brands are using such Twitter based campaigns to drive promotions.

 

Nissan India’s Terrano Twitter Campaign – Tweet Nissan #Terrano to Unlock

Nissan India has launched a campaign on Twitter to reveal Nissan Terrano, its latest offering in India. A well created microsite has been launched as a part of this campaign. Users have to tweet with Nissan #Terrano as the hashtag to Unlock the vehicle. The theme of the campaign is “Where Will you take it”?. A Tweet box pre-populated with the #Terrano hashtag has been included in the microsite & the bottom strip shows the latest tweets.

As part of the campaigns, BlackBerry phones, lots of goodies & also exclusive preview drive of Terrano is available. The tweets unlocked pixels on the image in micro site and one could hover on the pixels to check out older tweets. Many brands are using such Twitter based campaigns to drive promotions.

 

The Calgary Zoo Publishes World’s First Annual Report on Instagram

Bored of annual reports on PDF or Power point..? You can try instagram, pinterest or Tumblr. Calgary Zoo has made use of Instagram to present their 2012 annual report. You can check their entire report published through beautiful photos & captions on Instagram. This is a very innovative method of using photo sharing apps for publishing your annual report. Some of the ways in which this makes the report stand out in the crowd are

1) The pictures with information is easy to follow & understand. The visual way of communication is gaining momentum across the world.

2) Pictures captures the attention of the users & can be easily followed like a story.

3) It is social. Users can like the pics & also comment. They can share the information & this helps in building visibility for the brand.

4) Pictures can be tagged with the required keywords.