89% of retailers are already active on social media or are planning to engage with social media platforms in the near future. Shopping is becoming an ever more versatile activity
Via – https://ecommercedb.com/en/blogPost/3295/u-s-retailers-further-invest-in-multi-channel
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Mobile, Social, Cloud, Apps & Big Data have become the important trends affecting business. People who use mobile phones and tablets to access the Internet will outnumber those who use a PC by 2015. This is important for marketers as they have to develop marketing strategies to target these people. Tablets have been selling aggressively & content developers have to keep this in mind while developing apps, sites. People search on the move & many searches are conducted on mobile.
90% of mobile searches lead to action & 50% lead to a purchase. 60% of mobile users expect a website to load in less than three seconds. This should be kept in mind while developing mobile sites. Mobile sites should load faster. 100 hours of video are uploaded to YouTube every minute.
Sharing is the key of Social Media. To be successful in the social Space, companies need to prepare internally as well. The employees should be empowered with right skills. There should be proper social guidelines & corporate policy as well. The customers of the company should be analyzed with respect to their social behavior. This helps creating the strategy aligned with the trends. Analytic tools should be used to understand the consumer behavior. Social Media is a dynamic area & organizations should be aware of the changing social media landscape to reap benefits. Videos, Audio, Links, Content, information are some of the important sharing items in Social Space. This also helps increase the Brand visibility. Top brands are using the social space to connect with the customers.
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