Reliance rolls out WhatApp-Based Online Portal JioMart for Purchases

Customers can now place an order on JioMart’s WhatsApp number 88500 08000 using their phones. JioMart is now live in Kalyan, Thane and Navi Mumbai.

This allows consumers to purchase from among 50,000 products including groceries and other essential items along with private labels owned by Reliance Retail.

Google play store & Apple App stores apps not yet available & only webbased now. JioMart is an online-to-offline business platform.

jio maart


How Sony won the CES through its Vision S prototype Car?

Apple, One Plus, Samsung are some of the brands whose product launches are awaited globally with lots of interest, speculations of tech specs, PR & others.

At this year’s CES, Sony surprised everyone with a futuristic prototype car, Vision S. Sony emerged as a PR winner at the CES with the prototype car getting lot of reviews, news articles, social media & PR. Sony’s Vision-S was the genius PR piece by the company.

The car has 33 sensors loaded with many features for safety, speed, entertainment & others. No one would have expected that Sony would debut a prototype at the CES. Also show how tech companies are foraying into Auto technology.

Andorid auto has surpassed 100 million downloads on google play store now. Also amazon’s echo for auto devices is being launched in india now.

Shows how the technology will be a major factor in the cars in coming days as it will become next big frontier for the tech battleground.


State Of Enterprise AI In India 2019

State of Enterprise AI In India 20191


Linkedin Launches a new Central Hub for Marketing Insights

Linkedin Launches a new Central Hub for Marketing Insights

A new linkedin page dedicated to insights and research. Research info related to
audiences, industry verticals and the LinkedIn ad landscape.


People insights – LinkedIn audiences at an aggregate level
Industry Insights – insights, trends, and research on all verticals
Advertising Insights – Insights on LinkedIn advertising landscape


Gartner Hype Cycle for Digital Marketing and Advertising 2019

6 Technologies on the Gartner Hype Cycle for Digital Marketing and Advertising, 2019

Hype Cycle as shown in the graph features 28 technologies. Gartner’s latest Hype Cycle report gives 6 trends that is transforming marketing & martech.

Event-triggered and real-time marketing are considered the technologies that will have the biggest impact on marketing activities

Customer Data Platforms (CDPs)
AI for Marketing
Blockchain for Advertising
Real-Time Marketing
Multitouch attribution
Conversational marketing

Marketers should invest in these tech to drive their overall CX, value & tech innovations.

A good read on the future of Digital @ Gartner website

Google Analytics – App+Web Measurement

Google Analytics new way to measure apps and websites together for the #first time in Google Analytics.

Some new updates are

1) introducing a new property type – App + Web, for a unified reporting

2) Measure across app & web – KPI’s like referrals, UV’s, channels & others

3) New Event measurement – for measuring Page views, scrolls, site search & others

4) Cross Platform Analytics – Drag/Drop adhoc analysis, funenls & path analysis

will be available to all Analytics and Analytics 360 accounts in beta in the coming weeks. Firebase SDK still need to be implemented in the app for app data

These are some significant changes which google analytics will be bringing in recent times. Will help a lot with unified reporting2019-07-31-2.max-1000x1000

Google Ads “recommended columns”

with so many KPI’s & columns to choose from in Google ads, sometimes it would become difficult to select the right column.

Google to introduce a new recommended column feature based on your ad campaigns & settings.

Recommended column to be shown by a blue underline in the column names.

Turned on by default for all & you can take a call whether to use it or not.


Uber Eats | The Classroom

To take you back in time, our prices are now just like in the 90’s. You read that right! Now get a whopping flat 50% off on your first 5 orders on Uber Eats.

The Most Wanted Tech Gifts in 2017

68 percent of U.S. adults plan to buy at least one tech gift this year, spending an average total of $478 on smart devices, consumer electronics and tech accessories. Headphones are the most popular tech gift this year with 38 percent of U.S. adults planning to treat one of their loved-ones to a pair of cans.

Infographic: The Most Wanted Tech Gifts in 2017 | Statista You will find more statistics at Statista

The SEO World in 2018

SEO is an important aspect for digital customer experience