Mobile Ad Market Leaders – Google, Facebook, Twitter & others

With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.

You will find more statistics at Statista

Viral Video – Pepsi MAX & Jeff Gordon Present: “Test Drive 2″

Pepsi MAX on Twitter: http://www.twitter.com/PepsiMAX & youtube: http://www.youtube.com/pepsi

Ellen DeGeneres Oscars selfie – The Most Retweeted Post Ever

During the 86th Academy Awards, Ellen DeGeneres Oscars selfie has become the Most Retweeted Post Ever. During the live show (8:30 p.m.-12:00 midnight ET) there were more than 14.7 million Tweets around the world containing terms related to the telecast of the event. The tweet has got 2,494,813 retweets & 1,233,198 favorites. After the show, @TheEllenShow’s follower growth was 47 times more than her average daily growth rate this year. Find out more Twitter stats about the show at Twitter’s blog

If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap

— Ellen DeGeneres (@TheEllenShow) March 3, 2014

Ellen DeGeneres oscars selfie

Ten Big Social Media Challenges & How to Overcome them

With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.

Twitter’s India Transparency Report – what does it say?

Twitter has become a top social media platform to air views on the current events, lok sabha elections & other happenings in the country. The number of information requests & removal requests by the Govt. of India has gone up over the years as can be seen from the tables below.

19 Information requests in the 2nd half of 2013 as against less than 10 in the first half. Similarly the removal requests have gone up as well. The removal requests – court order shows the power of twitter in the social media space. Tweets withheld has increased to 13 in the last half of 2013. Some of the other countries which have made requests include US, UK, Mexico, Japan & others.

Twitter India Transparency Report

50 Random Tips on How to use Twitter for Business

Amazing 50 tips on how to use Twitter for Business Purposes. Some of them include Don’t just follow people. Retweet & favourite their tweets. Don’t just sell, share value and build relationships. Check hashtags if they are trending before tweeting & don’t overuse hashtags. Wherever possible include pics & videos. This presentation is taken from Slideshare by Ksenia Dobreva, Social & Marketing Executive at WebMeUp.

Vine Videos can now be experienced on the web at Vine.co

Vine, twitter’s popular video service, can now be experienced on the web at Vine.co. Initially launched as a mobile app, has grown to become a very popular video service. It is available on iOS, Android & Windows app as well. Login to vine.co to view your home feed and like, comment, and share videos like you do on app. You can also share your profile so others can see your posts. A new feature “TV mode” has been added on the web to watch vine videos. Clicking TV mode lets you view the collection of videos in sequence.

vine.co

Global Digital Statistics 2014 – Social, Mobile & Digital Around the World

2014 Global Digital Statistics with key data on Social, Mobile & Digital channels across the world. The report includes data for Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, Mexico, Nigeria, Poland, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Turkey, Thailand, the UAE, the UK, and the USA. This report has been created by We Are Social.

26% of the global population has social networking penetration & 93% mobile penetration. Facebook, QQ, Qzone, Whatsapp & Google+ are the top social platform by active users. India has 7% Facebook penetration with 73% of mobile penetration.

Major Social Media Events – 2013

Social Media played a crucial role in 2013 for brands, news, marketers & others. Social media established itself as a top priority area for brands to focus & connect with the customers. 2013 also saw the rise of Vine & Instagram videos. Pinterest, Facebook mobile, Twitter & youtube had a great year in 2013.

The State of Social Media 2013 by Infographic Promotion

2013 Twitter Trends for India – #ThankYouSachin, #BB7, #KoffeeWithKaran & others in the list

Twitter has released the 2013 trends for India. People in India use twitter to discuss on local & global sports, politics, television and news events. Top cricket trends for 2013 are #ThankYouSachin, #IndvsAus and #IPL. Some of the top TV programmes has had a fair share of twitter conversation for #BB7, #ThePerfectBachelor and #KoffeeWithKaran. Devastating Uttarakhand Floods and Cyclone Phailin also joined the trending list.

Anil Kapoor (@AnilKapoor), Sridevi (@SrideviBKapoor), Saina Nehwal (@NSaina), Sourav Ganguly (@SouravGanguly) & the Indian Army (@adgpi) are some of the prominent Twitter profiles who joined in 2013. In news, #Afzalguru, #Tejpal & Syria topped the conversation. Modi, Rahul Gandhi & BJP topped the conversation for Politics.

twitter trends 2013 India