Stats on Typical YouTube users in UK & how it helps marketers to target better?

A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are

1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website

2) 31% of youtube users try new products against 14% for non youtube users.

3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.

4) Top channels watched on youtube : Music,comedy, DIY

5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.

youtube UK

youtube UK


Facebook Reveals Government Requests For User Data – US, India, UK, Germany, Italy & others top the list

Since the NSA revelations, many US tech companies have published transparency reports, revealing how often they have been approached by the Govt officials for information. Google, twitter & others have published such reports. Facebook has now joined this bandwagon by publishing the Govt requests for information in the first 6 months of the year. US, India & UK are the top 3 countries for requesting data.

Governments make requests to Facebook and many other companies seeking account information in its official investigations. These usually relate to criminal cases, such as robberies or kidnappings. They may also seek IP address logs or actual account content. This includes both criminal and national security requests.The number of requests from US is between 11K to 12K, India 3,245 & UK at 1,975. Germany, Italy, France & Brazil are some of the other countries in the list.

You will find more statistics at Statista