Sainsbury’s Christmas advert, made in partnership with The Royal British Legion. Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.
Find more about the ad @ : http://www.inspiration.sainsburys-live-well-for-less.co.uk/about-our-christmas-tv-ad/