TRAI has released the latest figures for wireless & Wireline subscribers in India for year ending 2013 Dec 31st. Total of 886.30 million mobile subscribers with 28.89 wireline subscribers. There is a monthly growth of 0.59% in Mobile. Share of Urban subscribers is 59.42% & Rural is 40.58%. Total Broadband (> 512 Kbps) subscription is 55.20 million at the end of Dec, 2013. Total phone subscribers is 915.19 million at the end of December 2013.
Mobile Number Portability requests increased from 106.87 million subscribers at the end of Nov, 2013 to 109.37 million at the end of Dec, 2013. The overall Teledensity in India stands at 74.02% for Dec, 2013. Private operators hold 88.73% of the mobile subscriber market share where as BSNL and MTNL, the two PSU operators hold only 11.27% market share.
Vodafone Zoozoos have heralded a new chapter in Indian Marketing. In the recent times, no other character has captured the attention like Zoozoos. It helped Vodafone successfully establish a brand in India. The ad is directed by Prakash Varma of Nirvana Films. The ads were first aired during the IPL & soon it became the talk of the town. More than 20 different types of ads were made featuring the services & products Vodafone India offers.
It became the talk of the blogosphere & currently its facebook page has 2 million fans & social media also played a keyrole in building the brand. The characters were conceived and directed by executive creative director (South Asia) Rajiv Rao of Ogilvy and Mather. Users can also download images & wallpapers of Zoozoos. Several merchandise items also started appearing on the market of Zoozoos. Just like the “Hutch Dog”, Zoozoos also became brand image associated with Vodafone. Even now, Vodafone is successfully using the concept & recently it was used in the launch of Vodafone 3G services. It also became one of the top searched keyword in Google. Videos on youtube have also garnered good number of views.