The increase in the mobile browsing has resulted in companies going for apps to connect with the customers easily. App stores of Apple, Google, Microsoft & BlackBerry are important for brands to go for apps. Companies should also measure how apps are performing & need to take corrective action to increase the revenue & engagement from the apps. The following metrics would help companies to know how the apps are performing.
Installs, upgrades, Daily users, monthly users, crashes, OS versions, app stores, sales revenue, devices & others.
Days since the last log in, average session time, uninstalls & others are some other data which can be tracked.
With the increase in the use of social media, Facebook, twitter, you tube & other profiles can also be linked to the apps. This would help users to share the info about the apps. Apple’s app store, Google’s Google play, Microsoft’s windows app store & Blackberry app stores are the important app stores.
Google analytics has introduced real time data. This helps provide stats as it happens on the website. One can see the no. of visitors active on the site. It helps in social media measurement as to how many people visit through a twitter link, how many visitors are on the blog & etc. This is a siginificant step for GA moving towards real time data.
Also GA has introduced premium which provides higher level of data, advanced tools & many other features. They will have access to more tools, customer support for customized implementation & others.
Webmaster tools data can now be accessed in GA. This is available under search engine optimization. By linking both the accounts, one can get the webmaster tools data in GA. More details are available at Google Analytics Blog
Web Analytics helps measure the vital stats about the website like traffic, leads & others. There are many free Web analytic tools available Google analytics, open source based analytics & others. These give the information which are not sufficient for advanced decision making. There are some advanced tools like Omniture test & target which can be used for better decision making. If you want to track phone leads as well, many programs are available which can be integrated to your normal analytics. With social media, it is also possible to track web 2.0 analytics. This helps measure the consumer sentiments & also brand analysis. There are many statistical packages available which can be used for advanced data tracking.