Google, which is celebrating 15 years this week, has grown to become a dominant force in the web. Search, Android, Google Adwords, Adsense, Maps & others are some of the important areas of Google. The chart below shows the market share of Google in some of its areas.
With NSA’s PRISM program of collecting information from tech companies going main stream, Search engineDuckDuckGo, has seen a huge increase in its searches. On its privacy page, the search engine states, “does not collect or share personal information. ” Since it doesn’t track the users, there is no way to base the ads on the users profile. Rather it is based on the keywords.This search engine was started in 2008 & in 2009 it was decided not to collect the IP addresses.
Google & other search engines collect user data & advts are based on the users profile. The site which usually gets 1.7 to 1.8 million searches daily, got a record searches of around 2.2 million on Monday. Below is a traffic stats chart showing how the search queries are increasing daily. After the media feature & Bloomberg TV interview, there is a significant increase in Traffic.
After the NYtimes investigative report on JC Penny’s dirty search secreats, the question of white hat or black hat seo is being discussed a lot. There is also a middle line of grey hat seo, where the mix of White hat & black hat seo is used. Search engines have published a set of best practices confirming to which is like a white hat seo. Anything unethical & against the search engines guidelines is black hat. Search engines are refining the guidelines regularly, drawing a clear line between white & black hat. JC Penny has also fired its search firm over the methods the firm has used. Google also penalizes the sites found to be using the black hat methods.