Xiaomi has become the leading smartphone vendor in China overtaking Samsung in volumes in Q2 as per the report from Canalys. Xiaomi has 14% share in China. 8 Chinese vendors including Lenovo, Yulong, Huawei, BBK, ZTE, OPPO and K-Touch accounted for 65% market share & Samsung/Apple accounted for 18% of the share. Xiaomi has been able to make it to the top position with aggresive pricing strategy, MIUI software, services & creative marketing. Globally, 292.4 million smart phones shipped in Q2 2014, representing 23% YOY growth and 5% growth on the first quarter.
Micromax has become the top Mobile brand in India as per the report from Counterpoint Technology Market Research. Some of the findings from the report are Micromax became the leading mobile phone supplier brand in India in Q2 2014 with 17% market share. Micromax has also become the second largest smartphone vendor with a market share of 19% behine leader Samsung. Indian mobile phone market grew at 2% annually and the smartphone market grew at 68% annually.