Youtube Analytics – Now Creators can get More Analytics data Through the dashboard
Youtube analytics has updated its analytics dashboard for creators providing a more granular view across:
Deep Dive – Clicking on see more under metric will take you to deep dive section. You can see changes over time across a no. of metrics/dimensions. Till now, only 1 variable was available.
Top videos: Compare a channel’s overall top videos MoM.
Audience: Geo comparison shows where your audience is coming MoM.
Bell notification sends: Views from bell notifications & CTR for bell notifications through bell notifications to subscribers.
This will provide YT video creators with more granular data on how their videos are performing.
Youtube analytics – How to get insights on youtube videos
A brilliant advt by VW communicating how risky it is to use mobile while driving. Great Ad!!
A research conducted by Ipsos MediaCT reveals some interesting information about the youtube users in UK. Some of them are
1) After seeing an ad on youtube 41% of users have taken an action, 22% have looked for more information online & 16% have visited the website
2) 31% of youtube users try new products against 14% for non youtube users.
3) 50% of youtube users talk about what they saw on youtube & 44% share youtube videos they saw.
4) Top channels watched on youtube : Music,comedy, DIY
5) 66% of Youtube users are married or cohabiting & 39% watch youtube with their partner.
With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.
Viral Video of GoPro: Red Bull Stratos – The Full Story.
Youtube has launched Ad Blitz Gallery to capitalize on the Super Bowl Ads for 2014. You can Watch, vote and share your favorite 2014 Super Bowl commercials. 2013 SUper Bowl ads have been watched millions of times. Super Bowl ads create a lot of online frenzy & is a great avenue for marketers to reach the customers. The page has teasers from advertisers, fox sport videos & toss & Catch.
2014 Super Bowl commercials