Adidas has become the most talked about brand across many social media platforms like Facebook, twiter, instagram & others thanks to its #allin or nothing campaign. With both the Adidas teams in finals, the 2014 Fifa world cup has helped the brand to garner a big chunk of the visibility.Adidas football on Twitter has more than 1.5 Million followers with instagram having 1,480, 282 followers. With millions of mentions of #allin or nothing campaign, engagemnet & amplification provided a key factor for the increase in visibility during the world cup.