Kolaveri di and Social Media

Why this Kolaveri di song has gone viral on the net. This is a song from the movie 3. It is sung by Dhanush, son in law of superstar Rajnikanth & popular Tamil hero. A promo of the song was released on Nov 16th & has spread like wildfire on the net. The promo features Dhanush, Anirudh, Aishwarya Rajinikanth and Shruti Hassan. The song has also become a trending topic on twitter. The social networking has become a major factor in helping things going viral. Even the national media has carried articles & news on the song. It has been played across the nation. It captures the emotions of the youth. lakhs of facebook & twitter discussions, lakhs of views on youtube & also become a search keyword on search engines.