Gillette India – Salute The Soldier in You

Gillette India has launched Salute The Soldier in You campaign on facebook. With every pack you buy from the Gillette Soldier range, it helps support soldiers in need. One needs to like the facebook page to get into the promotion. There is also a Gillette Video & one can share the story of someone whom they salute for their values. There are also prizes to be won for the stories shared. With more than 700 million members, facebook provides a great opportunity for brands for marketing activities. Social networking is redefining the way of marketing. The page has already been liked more than a lakh times & this shows the popularity of the campaign.

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