Mobile Ad Market Leaders – Google, Facebook, Twitter & others

With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.

Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
You will find more statistics at Statista

Statistics on an average WhatsApp User per month

Facebook’s acquisition of whatsapp has turned the spotlight on mobile messaging apps. The chart shows the Statistics on an average WhatsApp User per month. 1267 messages sent, 2267 messages received, 40 pics uploaded & others.

1,000 Messages per Month | Statista”>1,000 Messages per Month | Statista”/>
You will find more statistics at Statista

Facebook & Google’s 2014 Indian Election Tracker Tools – Track Parties, Candidates & others

Google Election Tracker : http://www.google.co.in/elections/ed/in

Facebook Election Tracker : https://www.facebook.com/FacebookIndia/app_526285324152069

Social Media is playing a key role in this year’s General Elections in India. Political parties have embraced facebook, twitter, Google+ & other social media sites to connect with the public. Facebook has launched an App called ‘India Election Tracker’ which tracks parties, candidates & other info related to elections. A poll has been included on the issuses concerned to voters, updates about the parties, Facebook talks & other info. You can view results by previous day & upto last 7 days.

Google has launched a website to track Indian elections & provides information on Parties, states & their campaigns on Youtube. There is a section on how to register to vote & links to various election resources. Youtube election partners are Times Now, HT, NDTV, AajTak, Zee news & others. There is a youtube elections hub which has videos related to Indian elections 2014.

2014 Indian Election Tracker Tools

2014 Indian Election Tracker Tools

Ten Big Social Media Challenges & How to Overcome them

With Social Media becoming a part of Brand’s Marketing activities, there are many challenges while executing the social media activities. Some of it are How to increase the shares of my posts, Time of posting, How to increase follower counts, Increase the amplification/reach/engagement & others. You can measure the social media effectivenesses of your campaigns using analytic tools. Google Analytics, Klout & others are some of the free tools available to measure the metrics. Facebook, Twitter, Google+, Linkedin, Youtube, Pinterest & others are some of the top social media networks to use in your marketing activities.

Comparing Facebook-WhatsApp Deal with Other High Profile Tech Deals

The chart below shows how facebook’s Whatsapp acquisition stands compared to other high profile tech acquisition. Facebook’s deal is the biggest one in the recent times followed by Google’s Motorola Deal. Social media space is seeing a lot of acquisitions. Facebook also bought Instagram for $1 Billion & is growing at a very good pace. Google has done many acquisitions recently in the Robotics, Internet of things & other areas.

Whatsapp handles more than 50 billion messages a day, 500 million images & has 450 million users. It has a very good market share of mobile messaging app in countries like India, Brazil & others.

Infographic: WhatsApp Deal Dwarfs Other High-Profile Tech Acquisitions | Statista
You will find more statistics at Statista

Facebook to Acquire WhatsApp – What will Facebook gain from this Deal?

Facebook will acquire popular mobile messaging app, Whatspp, for a total of around $16 billion, including $4 billion in cash and $12 billion worth of Facebook shares. There is also an additional $3 billion in restricted stock units to be granted to WhatsApp’s founders and employees. Official News from WhatsApp & Facebook. Some of the gains for Facebook will be

1) Over 450 million people using Whatsapp each month, with 70% of them active on a day. Facebook will have access to these millions of users outside of its huge market of US. Whatsapp is highly popular in India, brazil & other Asian countries where FB’s messaging app is yet to make huge inroads.

2) Messaging volume approaching the entire global telecom SMS volume. Millions of Images are handled by Whatspp which is way less when compared to other mobile apps & also Facebook. It is for the same reason of Images, Facebook purchased Instagram

3) Facebook’s idea of becoming a mobile company fits with the Whatsapp’s mobile messaging app. The deal will help Facebook get millions of users at a very reasonable investment & also to have a global reach.

Facebook to Acquire WhatsApp

Facebook to Acquire WhatsApp

India 272+ Campaign by BJP – An Innovative Campaign to Achieve 272+ seats

India 272+ Campaign is an initiative to help BJP’s Mission towards gaining a majority in Lok Sabha elections. With Lok sabha elections nearing, all the political parties have logged onto digital marketing & social media activities to woo the voters. India 272+ is a unique campaign by BJP which represents the number of seats needed to gain majority & form govt. Facebook, twitter & Google+ profiles have been created to gain visibility in social media.

Facebook has got 267K likes & 22K followers on twitter. The website has been updated with latest news, trending in social media & live stream. Pictures play an important role in social media & having an official instagram, flickr, Tumblr & Youtube accounts would have increased visibility for the campaign.

https://www.facebook.com/india272
https://twitter.com/india272
https://plus.google.com/+India272/posts
https://www.india272.com
https://www.narendramodi.in

india272

india272

Which are India’s Top performing Facebook Brand Pages ?

Facebook has turned 10 & with more than 1 Billion members, facebook is a treasure trove for brands. Brand pages help connect with their fans, post updates, get feedback & for other activities. Marketers have been using facebook for various activties. To announce products, promotions, feedback & other activities. The period of data collection is from December 1, 2013 to January 1, 2014. Some of the important parameters are fan growth, fans, engagement figure, engagement rate, share of engagement & others. The list includes India’s most successful brands on facebook. Top 30 facebook pages by engagement are MTV roadies, bewakoof.com, samsung mobile india & others.

“Nokia Lumia—Your Wish is My App” Campaign – India’s only App reality show

Nokia has announced the 2nd season of its ‘Nokia Lumia—Your Wish is My App’ reality TV show. The 1st season saw more than 38,000 brilliant app ideas from across the country. Thousands of them have been made into great apps. If you have a great app idea, share it with Nokia. It will also be featured on NDTV & a chance to win 1 million rupees. This is India’s only app reality show. Besides sharing on Facebook, you can also SMS the idea. Shortlisted apps will be showcased in a 9-episode reality TV show on NDTV.

Nokia Lumia—Your Wish is My App

Nokia Lumia—Your Wish is My App