Facebook launches Instant Articles & how it will help users, marketers & publishers?

With the increase in mobile browsing & consumption of news articles/content increasing, Facebook’s Instant articles will play an important role in which we read news on the mobile. Facebook has announced a partnership with top publications like NYT, national geographic & others where Facebook will actively host entire articles on behalf of news organizations. Some of the top benefits of the instant articles include

1) Fast and Responsive

Leveraging the same technology used to display photos and videos quickly in the Facebook app, articles load instantly, as much as 10 times faster than the standard mobile web.

2) Interactive and Immersive

Powerful new creative tools bring your stories to life. Instantly zoom into high-resolution photos and tilt to explore in detail. Watch autoplay video come alive as you scroll through the article. See where it all happened with interactive maps. Hear the author’s voice with embedded audio captions
3) Simple and Scalable

Using existing production tools and standard markup language, you can publish any type of article, from daily news coverage to longform features. Harness standard HTML and RSS feeds to scale entire content libraries in the Instant Articles format and provide a fast, interactive experience for all of your readers on Facebook.

4) Control and Customization

You maintain control over your content and your business model. Sell ads in your articles and keep the revenue. Earn comScore traffic credit and bring your own analytics tools. Customize how your brand identity is represented from News Feed into the article.

The Four Horsemen: Amazon/Apple/Facebook & Google–Who Wins/Loses ?

A great presentation from Scott Galloway on on Amazon/Apple/Facebook & Google (The Four Horsemen) and who will win & who will lose in the digital business economy

Top 10 Most Mentioned Brands on Twitter in Q4 2014

Top 10 Most Mentioned Brands on Twitter in Q4 2014 – Some of the brands mentioned are facebook, Disney, Google, starbucks & others

A Bad Year For Twitter Investors

Infographic: A Bad Year For Twitter Investors | Statista
You will find more statistics at Statista

Male Domination in the Tech World – An Infographic

An Infographic on the Male Domination in the Tech World. Diversity reports by Google, Facebook & recently by twitter all point at Male Domination in the Tech World.

Infographic: Tech World Remains Male-Dominated | Statista
You will find more statistics at Statista

Mobile Ad Market Leaders – Google, Facebook, Twitter & others

With the rapid increase in smartphones & mobile browsing, mobile ad market has become a major cash cow for companies like Google, Facebook & others. Google is the mobile ad industry leader followed by facebook. Even though facebook was a late entrant to the mobile ad market, it has gained a major chunk of the mobile ad market. They are followed by twitter at the 3rd spot. With the prediction of more browsing on mobile than desktop in the coming years, companies are pushing new boundaries to capture the mobile audience.

Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
You will find more statistics at Statista