Facebook Rolls out a new Experiments section in Ads Manager by integrating various testing options into one place
To improve the campaign performance – requires a lot of testing, what works better, what doesn’t, audience creation & others. To address all these issues from a single section, FB has rolled out a new Experiments section in Ads Manager.
The new section allows 4 new types of tests – A/B Tests, Holdout Tests, Brand Surveys, and Campaign Budget Optimization Tests.
A/B tests can be used to compared manual and automated optimizations.
Holdout tests can help with conversions that are driven by their ads.
what started in a Harvard dorm room in 2004 is now used by more than 1 in 4 people on planet earth. Considering that the company behind it all also owns Instagram and WhatsApp, two other immensely popular social media/messaging platforms, it is no surprise that Facebook is now one of the most valuable companies in the world.
Facebook has yet again changed the algorithm behind its news feed to the effect that its users will see more posts from friends and family and fewer from brands and media outlets. What sounds like good news for users, will probably cause some concern among online publishers around the world.
The organic reach of news articles or other branded content on Facebook has reportedly been declining for a while now and after this week’s announcement, publishers might fear a further decline.
When it comes to social media advertising, Facebook is by far the most popular network of choice. Behind the market leader however, things are less clear. According to a research report by Social Fresh, Instagram is quickly gaining popularity among marketers and could soon take Twitter’s place as the second most important social advertising channel.
According to the study by global research firm Ipsos, Google ranks on the 1st and is followed by Facebook, Gmail, Microsoft and Samsung
in the top five. Flipkart is the top ranked Indian brand at 7th place. The other two Indian brands are – SBI and Airtel- 9th & 10th. US-based Amazon is placed at 8.
Foreign brands like Google and Facebook rank on top in terms of their influence. This shows Indian brands need to improve their overall marketing offerings to improve their confidence levels. In India, study involved, asking more than 1,000 Indians online to assess more than 100 brands.