Hero Honda to Hero MotoCorp – Dhak Dhak Go to Hum Main Hai Hero

Hero Honda has gone for a brand makeover & has changed its name to Hero MotoCorp. Tagline has also been changed to Hum Main Hai Hero from Dhak Dhak Go. On the digital marketing side, its facebook, twitter profiles have been very active & this helps it connect more with the customers. This is a good move by the company as it helps in brand makeover. They have also launched a downloadble mp3 version of their heroes song. Already their facebook page has been liked by 89,000 users & their is also active participation. Youtube Hero MotoCorp TVC has seen lakhs of views. With the rise of social media, brands are finding it easier to connect with the customers. It is helping get feedback on their products/services.


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