Integrating Social Media with Search Optimization can help increase the Website Traffic. Top social Media sites are Facebook, Twitter, Flickr, Youtube & others. Links shared in Social Media websites can act as a top source of backlinks & drives traffic. Also the social Media conversation can be analyzed for the keywords & this can be used SEO. The traffic can be analyzed for the social media referrers & improvements can be in those sites to increase the traffic. Several Analytic tools are available to measure the social media effectiveness. Search Analytics & Social Media Analytics can be combined to get better metrics. Also when planning out for the Facebook, Youtube campaigns SEO should be considerd for the strategy. Social media is becoming major source of traffic. With More than 500 million facebook members, creating a fan page, group helps send a big chunk of traffic to the site.