Google, the search giant, is not only the leader in search market share abut also the leader in internet Traffic. Google now accounts for 6.4% of the total internet traffic. This is a huge figure as it billions of people are online & google is the leader with all this traffic. There is only one global ISP which gets more traffic. Internet is growing at a rapid pace with increasing speed. People want information very quickly & all they do is google it. This in turn gives Google a pie of the internet traffic. Google also had a record revenue in the last quarter. If Google also gets its social media right, then this number will increase significantly.
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