Cadbury Shubh Aarambh campaign has created a great visibility for the Cadbury brand. Several advt featuring Shubh Aarambh theme has been on air for some time. During the IPL season 6, T20 ka #ShubhAarambh campaign was started which was also featured on facebook, TV & print. Including this hashtag #ShubhAarambh in your tweet or on the facebook post. The contest guidelines can be found here. A microsite was also created which provides all the tweet or posts related to the campaign, top sharers & winners.