Tech Giant’s – India Digital ad revenue surges 16% to Rs 55,000 crore in FY23

Digital platforms Google India, Meta India, Amazon India, and Flipkart garnered Rs 55,053 crore in total advertising revenues in the last financial year, widely surpassing the Rs 40,000 crore earned by the TV broadcast industry in calendar year 2023

Google and Meta, the top two platforms, reported combined ad revenues of Rs 46,348 crore in FY23. Ecommerce giants Amazon and Flipkart’s combined ad revenues jumped 39% to Rs 8,705 crore in FY23.

Digital advertising has become the largest advertising category, surpassing TV advertising, and is expected to surpass ad spending on traditional platforms like TV, print, radio, and outdoor in the near future. @ https://economictimes.indiatimes.com/tech/technology/tech-giants-ad-revenue-surges-16-to-rs-55000-crore-in-fy23/articleshow/106905402.cms?from=mdr

BigQuery Omni : New cross-cloud join

BigQuery Omni New cross-cloud join allows users to query data across clouds in a single SQL statement. The new cross-cloud joins capability makes it simple and easy to join and analyze data across clouds.

Ability to do a direct join across clouds without having to explicitly create or materialize tables in BigQuery and then perform a join operation
Eliminates complexity of building and running pipelines for copying data from AWS or Azure data lakes via an ETL to BigQuery.

Eg:Consider a retailer who wants to join customer data that’s available in Google Cloud with the orders data available in AWS, so they can get the statistics on customer orders within a given time period. With cross-cloud joins, getting that data is like any other simple SQL join statement, even though the tables are in different clouds. @ https://cloud.google.com/blog/products/data-analytics/announcing-bigquery-omni-cross-cloud-joins

New Shopping Tab Listings Report in Google Search Console

Google has updated the Shopping tab Listings report in Search Console.

Merchants will now receive alerts when their products no longer appear on the Shopping tab due to any issues that might arise.

The updated report will identify opportunities for merchants to boost clicks and enhance the rankings of their products on Google.

Merchants must associate their Search Console property with a Merchant Center account. @ https://www.searchenginejournal.com/google-updates-search-console-shopping-tab-listings-report/496006/#close

Adobe’s new Adobe Product Analytics for Product Customer Journey

Using funnel-guided analysis, to track critical user journeys and to improve their conversion rates. Using guided analyses, product teams can quickly get answers to questions

As Adobe Product Analytics is built on the power of Adobe Experience Platform, Impact-guided analysis helps to measure pre- and post-launch behaviors.

Through native integrations with Adobe Journey Optimizer and Adobe Real-Time Customer Data Platform, helps in publishing real-time audiences for activation @ https://business.adobe.com/blog/the-latest/adobe-product-analytics-accelerates-experience-led-growth

Search Ad revenue hits a record $84.4 billion in 2022 – IAB’s Internet Advertising Revenue Report’ 2022

Digital Audio Had Strongest Growth Rate Of Any Media In 2022, due to growing advertiser interest in podcasting & ad-support streaming music.

Digital audio’s growth rate was larger than that of digital video (19.3%), digital display ads (12%), or search (7.8%)

Internet advertising revenue growth slowed in 2022. Between 2021 and 2022 internet advertising revenues grew 10.8% (YoY) totalling $209.7 billion.

Programmatic advertising continues to grow with revenues to a total of $109.4 billion. Social media revenues saw a slow down in growth.

Advertising budgets in 2023 continue to migrate to retail media networks as they offer advertisers access to first-party data.@ https://www.iab.com/wp-content/uploads/2023/04/IAB_PwC_Internet_Advertising_Revenue_Report_2022.pdf

Search Advertising 2022 & the top Countries

The United States remained the prime market for search advertising in 2022.

Spend on sponsored links, keyword ads and Search Engine Advertising was especially high on mobile, with an estimated $67.3 billion spent on advertising rolled out on mobile devices like smartphones or tablets. Out of the six biggest markets by ad spend, only marketers from the U.S. and China put an increased focus on mobile platforms

 Ad spend in other major economies like Germany and Japan seems minuscule in comparison, with both markets staying below the $10 billion mark in total @ https://bit.ly/40URa9s

Worldwide desktop market share of leading search engines

As of January 2023, online search engine Bing accounted for 8.85 percent of the global search market, while market leader Google had a share of around 84.69 percent. Meanwhile, Yahoo’s market share was 2.59 percent.

Google is the most frequently used search engine worldwide @ https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/

New Digital Advertising Giants – Amazon, Walmart & Apple

The 3 companies in the last few years have been able to build billion dollar advertising revenue streams. A combinations of factors like – Audience data, own devices/ecosystems, improved measurement, mobile apps & others – allowing advertisers to reach new audience streams & those who are in the more advanced stage of the custoemer journey.

At a broad level Ads can be categoried to across

1) Search – Google, Bing & others
2) Publishers – Media, newspapers, programmatic & others
3) Social Media – FB, twitter, etc
4) New Ad giants – Amazon, Walmart & Apple
5) Mobile

Amazon Prime Day reaches a record US$12.1 billion in 2022

An analysis published on digitalcommerce360.com estimated Amazon Prime Day sales in 2022 to have amounted to US$12.1 billion. This corresponds to a growth of 8% compared to last year

Source @ https://ecommercedb.com/en/blogPost/3724/amazon-prime-day-reached-us12-1-billion

Gartner’s 2021-2022 Genius Brands based on Gartner Digital IQ Index

The Gartner Digital IQ Index is an annual ranking of brands within a given industry based on digital investments and performance. They are determined based on the Gartner Digital IQ Index which focuses on website, digital marketing channels, social marketing and path to purchase, but measures hundreds of touchpoints within each of those dimensions.

Ref – https://www.gartner.com/en/newsroom/press-releases/gartner-announces-the-2021-2022-genius-brands-in-the-gartner-dig