India & Pakistan Connect Together Through Coco-Cola Interactive Soda Machine

Coco-Cola‘s Open Happiness campaign has created a lot of brand visibility for Coke. India & Pakistan, 2 neighboring countries have been at loggerheads for decades over the border issue. Coke is is trying to change all of that through a new advertising film. Small World Machines from Coca-Cola allows people to connect in real time, touching each other over the interactive machine & drawing peace, love, and happiness symbols together.Coca-Cola installed Smart vending machines in Lahore, Pakistan and New Delhi, India. This would promote happiness and cultural understanding between the 2 nations.

Coca–Cola’s Open Happiness & Expedition 206 – A Unique Social Media Campaign

Coke’s Open Happiness Campaign has been airing for some time. Now for their Year 2020 strategy, Coke has embarked on a major Social media drive.Though Coca-Cola is the world’s most favorite brand, in the social media world Coca-Cola still has miles to go compared to other brands.  They will be using Twitter, Facebook, Youtube & others for their social media campaign. They have selected 3 people who will tour all the 206 countries where Coke is sold & will document what makes People happy in accordance with the Open happiness Campaign on Twitter, facebook & others. Starting the journey on January 1, 2010 and attempt to travel more than 150,000 miles in 365 days, visiting each of the 206 countries where Coca-Cola is sold. This will also bring Coke to the Mainstream of Social Media & their site expedition206.com where the details will be documented. This is also the major social media campaign taken by any Corporate.This is by for the biggest Social media campaign & experiment in the world. This is taking Web 2.0 to the masses.