How Automobile Industry is Using Social Media ? – An Infographic

How the Automotive Industry is Embracing Social Media infographic

Google Databoard for Research Insights – Lets you Create Custom Infographics

Google’s Databoard lets you explore insights from Google vast research studies. You can share them with others and also create your own custom infographics. The research reports are currently available for categories like advertising, mobile, cross-media. The infographics once created can also shared on Google+, Facebook, Twitter. Google has not yet provided the option to embed.

Once this feature is available, it would be a great tool to create & embed. URL of the infographic is available & clicking on it would lead to the Google site. The report can also be emailed. Here is a link to the Mobile search infographic created using this tool.

Intel and Toshiba – The Beauty Inside

Intel and Toshiba’s collaborative video promotion called The Beauty Inside has won an award at the Cannes Lions. The film stars Topher Grace and Mary Elizabeth Winstead & consists of six episodes which are 4-8 minutes long. It has got millions of views on youtube & has brought great brand visibility to both Toshiba & Intel.

The Beauty Inside is an ongoing film where the audience can play the main part. Watch the video, then like it to hear about the next episodes or audition to play Alex yourself on our Facebook page.

The Idea Caravan – Vedic Maths Would Help India to be a Developed Nation

Born in the Vedic Age, unkown for centuries, this mathematical calculation system was discovered towards the beginning of the 20th century. Certain texts called Ganita Sutras, which contained mathematical deductions, were ignored, because no one could find any mathematics in them. These texts, it’s believed, have led to vedic mathematics.

The Big issue Gaurav Tekriwal is talking about is how to spread the knowledge of vedic maths & how to make it relevent in India, which is the birthplace of Vedic Maths. India has contributed zero to the world. India has many great many mathematicians like Aryabhata, Bhaskara, Ramanujam & others. Inspite of this, India stands at 73 out of 74 countries in the study of science & maths globally. This is the pathetic story of our country. Gaurav Tekriwal’s Vedic Maths would definitely help India get a top position in mathematics.

Some of the challenges faced are copyright, patents, very little knowledge about vedic maths & others. He successfully fought against all these hurdles to establish the footprint for it. This is a great achievement by Gaurav popularizing the Vedic maths. He met the Shankaracharya, Shakuntala Devi & others to learn the basics of this study & spread the knowledge about it. We should be grateful to Gaurav Tekriwal for bringing the attention of the world to Vedic maths. Even students at the Indian Institute of Technology (IIT) are said to be using this ancient technique for quick calculations. Indian yoga, Ayurveda, Food & many other traditional items have become popular across the globe. Similarly, vedic maths should also get its due recognition.

Many countries have already shown interest in this subject & is being popularized in Romania, UAE, South Africa & others. It is hightime our govt takes note of the current standing of India in global rankings & take measures to bring the country back to its glorious era. Our country has numerous great institutions & vedic maths will help a lot in R & D. Involving developed countries like US, UK, European union & others to use the knowledge of Vedic maths to solve the complex mathematical problems facing the world. St James’ School, London, and other schools have been teaching Vedic system, with notable success.

Dr, Abdul kalam’s Vision of Developed India can be achieved with a strong base of Science, mathematics & logic. Vedic maths provides a great foundation to achieve good understanding of basic maths & science. This will help our country develop technological prowess & build us into a developed country. A great deal of research is also being done on how to develop more powerful and easy applications of the Vedic sutras in geometry, calculus, and computing. Western countries have an edge over other developing countries mainly due to their fundamental skills in Maths & science. Gaurav Tekriwal’s knowledge of Vedic maths would help our country in becoming a developed country.

Following are some of the measures to be taken to implement vedic Maths in India

1) State govt’s should introduce Vedic maths in primary & middle schools to help learn Maths

2) Govt should set up research institue on Vedic maths to spread the knowledge & also to discover & innovate in this field.

3) It should be promoted with special funds.

4) Road shows, online events, webinars, contests & other interesting activties can be carried out to promote Vedic maths.

5) Special grants, scholrships & other benefits can be extended to students who excel in vedic maths.

6) TV, Radio & programs in media can be started to increase the awarness about Vedic Maths.

Franklin Templeton Investments partnered the TEDxGateway Mumbai in December 2012.

What are the top Differences Between Instagram & Vine Videos?

With the introduction of Instagram videos, the social media video war has begun between Instagram & Vine. Twitter first introduced Vine videos which became a big hit for Twitter. Vine received great reviews & its membership base kept growing. First with the iOS app & then app for andorid was introduced. Instagram, primarily a photo app, also came out with videos. The initial response to Instagram videos was great with millions of videos uploaded. Some of the important differences between the 2 are

1) Video Length : Instagram – 15 sec & Vine – 6 seconds
2) Filters : Instagram – yes & Vine – No
3) Image Stabilization : Instagram – yes & Vine – No
4) Cover Frame : Instagram – yes & Vine – No
5) Embeddable : Instagram – Yes & Vine – yes
6) Photo Map : Instagram – yes & Vine – No
7) Geotagging : Instagram – Yes & Vine – Yes
8) Looping : Instagram – No & Vine – yes

Brands have already started using both the instagram & vine videos for marketing activities. Several promotions have been done on Vine using crowdsourcing. Movies are releasing clips on Instagram & Vine. Recently Steve Jobs movie, Jobs, has been released on Instagram. Honda is using Vine to respond to specific customer tweets.

#VineonVine by #Nordstorm Social #Puma #Fashion

How Brands are using Instagram & Vine Videos as a Marketing tool? – #JobsInstagramTrailer & #wantnewcar

Instagram & Vine videos have become the new tool for marketers to use in advertising, promotion & makrketing activities. Many brands have already joined the short duration videos bandwagon to reach customers. Short videos of the yet to be released movies are being shown on Instagram & Vine. New Steve Jobs movie trailer is available on Instagram. Open Road Films created the Jobs trailer specifically for the platform.

Honda is planning to use Vine to respond to customer tweets. They would be using the hashtag #wantnewcar to respond to select tweets. This will encourage users to swap their old cars for new Hondas & this is done by Honda as part of their Summer clearance sale. The vine videos will be customized to each users feedback.

“All eyes on the S4” Contest – Samsung Galaxy S4 Eye Tracking Technology

Samsung has been creating different marketing strategies to promote its new Galaxy S4. Samsung and telecom provider Swisscom recently hosted an “All eyes on the S4” contest. S4 comes with a cool new “Smart pause” technology. The technology uses eye-tracking tech to detect when someone looks at the screen & when they turn away.

As part of the challenge, the participants have to stare at the phone as long as they could. If they look away within 60 mins, they are out of the game. Those who maintain 60 mins, would walk away with a new galaxy S4. The first such campaign was at Zurich Main Station. Samsung made sure there were enough disturbances for the participants staring at the phone with music playing around, bike crashes, crowd gathered & others. An S4 was handed out for free after 60 minutes.

Marketers are using creative ways to reach the customers & combined with social media provide new ways to showcause the innovative features of the phone.

An Infographic on History of Instagram – From Zero to a Billion

Instagram: From Zero to a Billion infographic by visually.

Online Video Consumption Doubles in India – Youtube, Facebook, Dailymotion, Yahoo! sites & others in the list

Online video consumption in India has doubled in the past 2 years according to a report by comScore, worldwide leader in measuring the digital world, It has released the latest video viewership report for India. Online Video consumption in India stands at 3.7 billion videos per month. This has been influenced by a variety of reasons like increasing consumption per viewer, increasing broadband speed, increase in net penetration & others. As per the report, the total online video audience in India has grown 74 percent to 54 million viewers & the average viewer is now watching 18 percent more videos and spending 28 percent more time viewing. This provide the digital marketers with a great avenue to reach prospective customers.

Google sites, primarily, youtube.com, is the top video property with 31.5 million unique viewers, Facebook with 18.6 million, and Yahoo! Sites with 8.2 million. Video ad platforms VDOPIA (6.4 million viewers) and TubeMogul (5.5 million viewers) are also in the list. Google is also in the top video view list with 2.1 billion views, facebook with 150 million views 7 Daily motion at 83 million views.

 

Narendra Modi (#NaMo) & Social Media – How Social Media is Shaping his PM Role?

Narendra Modi is the most mentioned Political Leader on Social Media in India. Modi is followed by other Indian Politicians like Manmohan Singh, Sonia Gandhi, Rahul Gandhi & others. Narendra Modi’s Social Media networks are: Facebook, twitter, google+, flickr, pinterest, youtube & tumblr. The engagement level of the fan on every post is good for Narendra Modi. It was Barrack Obama, the US president, who first made use of Social media on a massive scale, in the US presidential elections. Gujarat Chief minister has really made himself a brand and highly accepted as a leader on social media platforms. The reach, engagement & amplification has provided him with a great visibility.

His recent visit to Uttarakhand during the massive floods got a high visibility on social media. Caste, religion, attack on the govt over corruption, education & others are some of the topics garnering him the conversation in social media circles. He has also a great team techies who are advising him on the social media activities. Social Media will play a key role in the 2014 elections. With high internet penetration & increasing social media, tech savvy population will have a decisive role in the elections. There are also mobile apps which help connect with the mobile users.